The humor is situational, and often episodic. It relies on conversation, and the development of personalities and relationships. These aren’t concerns you can wrap up neatly in a clever little saying for people to send each other or to hang up on their walls. To explore character, you need lots of time and space. Note pads and coffee mugs just aren’t appropriate vehicles for what I’m trying to do here. I’m not interested in removing all the subtlety from my work to condense it for a product.
Sanders goes on the observe:
If you want to make a statement about people in relationships over time, you had better not try saying it on a t-shirt or bumper sticker. Communicators need to understand their message well enough, organically enough, to pick an appropriate medium for getting it across...[This is] why the Christian message seems so bizarre and irrelevant when it is communicated via slogans, marketing campaigns, fashion, and advertising knick-knacks.
He then works to a conclusion with this rousing quote from the late, great Keith Green:
It pains me to see the beautiful truths of Scripture being plastered about like beer advertisements. Many think it is wise to “get the word out” in this way but, believe that we are really just inoculating the world with bits and pieces of truth - giving them their “gospel shots.” (And we’re making it hard for them to “catch” the real thing!) People become numb to the truth when we splash our gaudy sayings in their eyes at every opportunity. Do you really think this is “opening them up to the Gospel”? Or is it really just another way for us to get smiles, waves, and approval from others in the “born-again club” out in the supermarket parking lot, who blow their horns with glee when they see your “Honk if you love Jesus!” bumper sticker?
The whole essay is worth your time...and thought.